What factors separate success or failure for BC technology products?
Understanding customer needs and the market accounts for 70% of the top 20 factors that separate success from failure, says new BC report.
This is a critical observation for BC’s technology community – especially start-ups which early on tend to be more focused on technology R&D.
The report (available on the Market Research workshop webpage) is supported by BC Innovation Council, BCTIA, ACETECH, DigiBC and written by Creekstone Consulting Inc.
To help the business community understand their customer needs and their markets, a Market Research workshop will be held on September 8 in downtown Vancouver.
Workshop Overview: The focus of this unique one-day workshop is on the application of various marketing research methods to specific decision areas. It will be a blend of presentations, case studies and panel discussions with time for Q&A and networking.
Six BC speakers:
Lyn Blanchard, CMC of Creekstone Consulting will lead the workshop. She has 20+ years of senior technology experience including focus group moderation, market assessments, market validation work, feasibility studies, strategic planning, competitor analysis - all enabled by a variety of research techniques and methodologies.
John Hawkins, Senior Product Project Manager, Telus Communications
Evi Mustel, Owner, Mustel Group Market Research
James Mazur, President, GoneFishing Consulting Inc
Peter Payne, Director Business Intelligence, BC Technology Industry Association
Selma Zafar Senior User Experience Designer with Open Road Communications Ltd.
Why attend? Whether you are an investor, CEO, CTO, market manager, product manager, you know that you need the right market information to make effective and informed decisions. The sheer volume of information available on the internet makes it a daunting challenge to efficiently gather information and effectively analyze it; come learn which strategies you should be concentrating on.
Do you know a company that would benefit from Market Research? Pass this information on.
Next 10 seats purchased prior to August 31 will be discounted by $50 to $275 each.
Register here. Bring a friend on the same registration and save 10%.